Why should you Invest in a Sustainable Swimwear?

Why should you Invest in a Sustainable Swimwear?


If you're someone who values quality over quantity, and prioritises buying pieces made to last over fast fashion, then shopping for sustainable swimwear should be on your to-do list this summer. Sustainable swimwear can be a bit more expensive upfront, but it's worth the investment in the long run.

Here are few reasons why:


Many of us are unaware of how much harm is done to the environment when we purchase and wear a piece of clothing. For instance, producing textiles like cotton or polyester involves the use of numerous chemicals and amounts of water that harm wildlife and contaminate waterways.

Nylon, which takes thousands of years to degrade in landfills, is used in the manufacture of even synthetic materials like spandex. Therefore, it's crucial to select eco-friendly products wherever possible.

The goal of sustainable swimwear is to lessen the waste and pollution produced during the creation of swimsuits.  Using recycled materials not only reduces environmental waste but production of these materials reduces the usage of the earth’s natural resources like water, oil and energy. 

Below are the benefits of using Recycled Fabric:


One of the biggest issues with swimwear is that it often loses its shape after a few wears, becoming baggy, uncomfortable and unflattering. However, the durability of Econyl® means our swimsuits retain their shape, even after several wears. This longevity means you won’t need to buy a new swimsuit next year – unless, of course, you want to.  




The confidence boost that comes from a perfectly-fitting swimsuit is undeniable. And if there’s one place we all want to feel like the very best version of ourselves, it’s at the beach. Each one of our swimsuits are flexible enough to accenturate the curves of the body, giving a unique-to-you fit.


At Baliberry Swim, we know that if you feel comfortable in swimwear, you’ll want to wear it again and again. Our fabric has a smart four-way stretch that moves in unison with your body, offering support and comfort whether you’re walking on the sand or swimming in the ocean. 


While using a high-level SPF is essential to protect skin in the sun, suncreams and oils can be damaging to your swimwear. Formulas are absorbed into the fabric where, over time, they weaken fibres and cause discolouration. Econyl® is twice as resistant to suncream and oil, meaning all of our swimsuits will stand up to repeat SPF application.  


Recycled fishing nets might not initially sound soft on the skin, however, the innovative regeneration and purification process used to transform plastic waste into Econyl® yarns ensures the end result is soft and flexible. Dedicated to creating beautiful, love-forever swimwear, every one of our bikinis are luxurious to touch. 


Chlorine in swimming pools plays havoc with swimwear; think shredded fibres, weakened elastic and faded colours. Baliberry swimsuits utilise the chlorine-resistant properties of Econyl® to make sure they can be worn and enjoyed anywhere and everywhere without getting damaged.  


Econyl® can withstand the degradation caused by exposure to ultraviolet light and therefore helps shield skin from harmful UV rays. Along with a high SPF and sun hat, a Baliberry swimsuit packed into your beach bag is a sun-safe essential.  


The right coverage is key when it comes to swimwear. Econyl® provides lightweight coverage that doesn’t go transparent when wet. At Baliberry Swim, we double our fabric over to give an extra layer of protection, allowing you to swim in full confidence.  




As opposed to traditional options, sustainable swimwear is produced using lower-impact fabrics, designed to last, and made by people offered fair wages and working conditions.

Traditional swimwear however, is the opposite. It is often designed to be replaced every season, leading to increased waste in landfills. 

When a company isn’t open about its supply chain, there’s the risk that it involves sweatshops and even child labour. These cheap, throwaway clothes are designed with planned obsolescence in mind: they’re not meant to last, and they’ll add to these piles of waste much sooner than a garment should.


Sustainable swimwear may not be perfect, but it’s a start.








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